MARKETING AND THE VALUE
The Montgomerie brand stands for quality and commitment from start to finish.
Monty strives to turn objectives into achievements through intelligent brand marketing. The Monty brand can be seen in many areas on and off the course including Corporate Events, Speaking, Video Gaming, TV & Press, Teaching Academies, Websites, Publishing and Charity Events.
From the outset, use of Colin’s name and image as a signature designer can form part of advertising, promotion and communication, providing instant recognition and credibility among key audiences across the world.
There are numerous ways to show your affiliation with Colin Montgomerie Design including media days, membership and real estate sales drives, corporate hospitality and new media. Golf course merchandise and in particular clothing can also be co-branded.
Colin Montgomerie Design golf courses stimulate demand and improve pricing for membership subscriptions and green fees. Crucially, the Monty value extends to real estate sales and accelerates the rate at which units are sold. The Dutch, in The Netherlands, is a prime example where 750 private and corporate memberships were sold before the course opened in May 2011. The impact of a Monty course is always substantial generating media attention world-wide. His courses are regularly rated amongst the best in the world by golfers and the golf press alike. His courses have also hosted European Tour events with the most recent being on the Montgomerie Maxx Royal which hosted the 2013 & 2014 Turkish Airlines Open. His course The Dutch will be hosting the KLM Dutch Open from 2016-2018.